A particularly noteworthy initiative has been the implementation of the Nasha Mukt Bharat Abhiyan (NMBA), the national de-addiction campaign. In Jammu and Kashmir, this national mission has gained remarkable traction. The recently conducted 100-day intensive campaign under NMBA has created widespread awareness and engagement across all districts. It has mobilized stakeholders from all sections of society, including educational institutions, law enforcement agencies, civil society groups, and community leaders.