The first commercial consignment of Geographical Indications (GI) certified Jardalu mangoes from Bhagalpur, Bihar has been exported to the United Kingdom.

APEDA, in collaboration with the Bihar government, Indian High Commission UK, and Invest India, exported juicy and aromatic mangoes which were packed and treated at APEDA packhouse in Lucknow. With distinct aroma and taste, Jardalu mangoes from Bhagalpur district of Bihar received GI certification in 2018.

APEDA has been initiating measures to boost mango exports from non-traditional regions. Recently, a week-long Indian mango promotion programme was organized in Bahrain where 16 varieties of the fruit including three GI certified Khirsapati and Lakshmanbhog (West Bengal) and Jardalu (Bihar) were displayed at superstores of importer Al Jazeera group.

APEDA has been conducting virtual buyer-seller meets and festivals to promote mango exports. APEDA recently organised a mango festival in Berlin, Germany as well as in Japan in collaboration with Indian embassies.

APEDA in collaboration with the Indian Embassy, Seoul and the Indian Chamber of Commerce in South Korea, in May, 2021 organised a Virtual Buyer Seller Meet.Due to the ongoing Covid19 pandemic, the export promotion programs were not possible to be organized physically. APEDA organized a virtual meet to provide a platform to the exporters and importers of mangoes from India and South Korea. India exported a consignment of GI-certified Banganapalli and other variety Survarnarekha mangoes sourced from farmers in the Krishna and Chittor districts of Andhra Pradesh.

The mangoes exported to South Korea, were treated, cleaned and shipped from the APEDA assisted and registered packhouse with a vapor heat treatment facility at Tirupati, Andhra Pradesh and exported by IFFCO Kisan SEZ (IKSEZ). This was the first export consignment sent by IKSEZ, which is a subsidiary of IFFCO, a multi-state cooperative with a membership of 36,000 societies.

Mango in India are known as ‘king of fruits’ and referred to as Kalpavriksha (wish-granting tree) in ancient scriptures. While most of the states in India have mango plantations, Uttar Pradesh, Bihar, Andhra Pradesh, Telangana, Karnataka have a major share in the total production of the fruit.

Mangoes are processed by the APEDA registered packhouse facilities and then exported to various regions and countries including the Middle East, European Union, USA, Japan and South Korea.
(SAM)